Social media, digital wayfaring and the future of museum audiences: Acmi x rmit pilot study

(2019) Principal research student with Indigo Holcombe-James, Adelina Onicas and Distinguished Professor Larissa Hjorth

Timed to coincide with the temporary closure of the Australian Centre for the Moving Image (ACMI), this pilot seeks to explore how we can engage with social media platforms beyond the quantitative and blunt instrumentalisation of hashtags, likes and follows, towards more complex, multidimensional and multi-sensorial modes of diverse and intergenerational exchange. Deploying the notion of digital wayfaring — which acknowledges that digital, social and material worlds are interconnected — this pilot uses digital and non-digital ethnographic techniques (onsite observations and interviews, as well as qualitative engagement with Instagram posts) in the context of ACMI to provide insight into museum practices and lived audience experiences.

This is an ongoing study conducted in collaboration between RMIT University and ACMI.